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Research and Emerging Trends in Social Computing

Wendy A. Kellogg
Manager, Social Computing, IBM T.J. Watson Research Center


Newell-Simon Hall 1305 (Michael Mauldin Auditorium)


Social Computing has emerged as a rubric for a set of research topics oriented around identity, interpersonal and social relationships, collectivities (e.g., communities, USENET), and the portrayal and use of personal, social, and behavioral information in digital systems. In this talk, I review a variety of research projects and design prototypes we’ve developed over the last five years, and discuss how the articulation of social computing has surfaced in IBM’s view of emerging technology trends. Beginning with a perspective we call social translucence and the notion of social proxies, our early work focused on design explorations and user experience in the context of social computing applications. This work has spawned a related set of projects that consider what taking people and their relationships more seriously implies for the architecture and underlying infrastructure of digital systems. I show examples from these two lines of work, and end by describing a new multi-lab research effort on unified activity management that draws together both of these threads.

Speaker's Bio

Wendy A. Kellogg is Manager of Social Computing at IBM’s T. J. Watson Research Center. Her current work involves defining and promoting the emerging field of social computing, as well as designing, building, and evaluating computer-mediated communication (CMC) systems. Dr. Kellogg’s work in human-computer interaction (HCI) over the last two decades spans theory, evaluation methods, multidisciplinary software design, and development. She holds a Ph.D. in Cognitive Psychology from the University of Oregon and is author of papers in the fields of HCI and CSCW (Computer-Supported Cooperative Work). Dr. Kellogg is an ACM Fellow and a member of the National Research Council’s Computer Science and Telecommunications Board.

Speaker's Website

Shelley Evenson