In a world of endless options, have you ever longed for a perfect fit?

CAMEO strives to help people find clothes that fit their bodies perfectly, as well as to create an inclusive shopping experience that fits their lifestyles and identities throughout some of the most formative years of their lives. Instead of enticing shoppers with an ideal image of who they should be, CAMEO envisions an AEO that makes every individual shopper the ideal just as he or she is. In a time when shoppers may already be struggling to uncover their identities, AEO can act as a good friend, creating an authentic relationship with their customers filled with trust, acceptance, and support.

CAMEO wants to make that a reality for American Eagle shoppers.

Link to Project
CAMEO