Digital Service Innovations

Course Number: 
05-470 / 05-670
Semester and Units: 
12 units
Course Description: 

Attention entrepreneurs, designers, and engineers! This course teaches you to invent digital services. You will learn about value-creation in the service sector and a human-centered design process including improv brainstorming, story-boarding, interviewing, video sketches, and pitching. Students work in small, interdisciplinary teams to discover unmet needs of users. They conceive of a digital service and assess its technical feasibility, financial viability, and desirability. Then they produce a plan with a business model and a video sketch and pitch it to industry professionals. Grades will be determined primarily by the quality of the teams' products.