Project Mandate

Our client General Motors came to us and gave us the following constraints for a project:

"Develop services for a car to be marketed to thirty-somethings in a 10-13 year time frame. And assume that ample electricity and a broadband data connection are always available to the vehicle."

We were free to develop whatever we want, but since we are a team of usability specialists, we decided to let user data drive our design. However, we need a starting point, so we brainstormed ideas first. Then we perform a series of HCI user studies to funnel our ideas down to ones that we found are most useful and desired by the demographic market.